17

Once it was 'phone a friend' but the Deloitte Mobile Consumer Survey 2018, shows our relationship with smartphones going one step further as we increasingly turn to the friend 'inside' our phone – the one named Siri, Alexa, OK Google or Bixby. The Australian cut of Deloitte's Global Mobile Consumer Survey identifies 'behaviour unlimited' in our smartphone world, with a quarter of Australians now watching live TV each week on their phones as we take telco-tainment to a new level. Australians are

December

2018

20

Anyone with a short attention span and a traditional view of TV multi-tasking will have some familiarity with the issue. Ad breaks are, to people of a certain understanding, the opportunity to see what you are missing on the other channels. They are the chance to test one’s skill in following parallel plot lines across multiple televisions shows, while cleverly returning to the original program, not in time for the last ad … but just at the very moment the program recommences. The instant you

September

2018

30

A couple of weeks have gone by now since Israel Folau was in the headlines and while the dust may appear to have settled it is worth looking back at the tensions it has exposed in the world of professional sport and the impacts on communication strategies. They say you shouldn’t mix sport and politics, but let’s have a go ... and let's throw in religion, commercial sponsorship and the increasingly complex relationship between social and traditional media as well. At the centre of the discussion

April

2018